The need to Ubuntize people!

Last night I was enjoying Florida’s warm night chatting with some non-techie friends, and we ended up talking about computers and OSs (Windows, MacOS, and Linux).

During our conversation, I was surprised to find out that most of these people used PCs (with Windows), because they “didn’t” have a choice. But, what do they mean by that?? Well, the thing is that they were complaining about the amount of viruses found in Windows, and how many times they had to pay someone to reinstall it because of their viruses problems. However, they said it was their only choice because they felt like buying a Mac was too expensive by the time they bought their PCs.

But, why was a Mac the choice they couldn’t afford?? Well, this surprised me even more simply because they know that Macs are UNIX based (even though they don’t know what this means), and that  Mac’s do not have viruses (and we all know why). Anyway, the thing is that these people were starting to look into Macs simply because of the fact they’ve been told (by their friends), that Macs do not have all those nasty viruses that Windows does, and that they were not going to have any problems with them. So basically, lots of people are changing to Macs just simply because they now know that it does not have viruses.

But, enough about Macs. This is where Ubuntu (and Linux) came in. I told them… “why would you spend so much money to buy a Mac if you can just simply install Linux in your PC… and you wont have viruses…”. After saying this, they were a little bit confused so I just started explaining them what Linux is, what Open Source is, and most important of all, what Ubuntu is. After all my explanation they simply wondered “Are you telling me that with Ubuntu I won’t have viruses, and I won’t have to buy a new computer, and best of all, I won’t have to pay for it and I will have lots of applications for free??”“Where can I try this… and where can I get this…” and well, I just told them… “you can download it for free, you can request free CDs, or even better, I can show it to you, and install it for you so that you can give it a try!!”…

Anyway, my conclusion here is that people is starting to realize that there are other alternatives than just sticking with one operating system, and that the best thing of all is that they won’t have viruses. However, they are really not aware that Linux exists. This clearly shows that there’s a huge market were Linux, and specially Ubuntu, can kick in, because… they are paying companies for virus free solutions, such as Mac, while they are not aware that this is not their only solution.. From my point of view… most of these people only uses their computers to edit documents, listen to music, and browsing the Internet… and this is something that they could do with Ubuntu… without a problem! So, let’s start Ubuntizing people!!

36 thoughts on “The need to Ubuntize people!

  1. Ubuntu does not equal Linux. In fact, the benefits you cite have nothing whatsoever to do with Canonical, and their Ubuntu trademark. Please stop misrepresenting the work and effort of many open source developers as if it’s the work of Canonical and Ubuntu folks. You got the OS for free. The least you can do is show some appreciation to the folks who REALLY made it possible.

  2. jg, grow up. Everyone knows that there are many people who put work into ubuntu linux. In fact, the benefits he cites have everything to do with ubuntu because many of the packages are cleaned up and updated far before debian does.

    So in short, Grow up.

  3. @jg:
    I know that Ubuntu does not equal Linux and the benefits are not Ubuntu Only or Canonical Only. Linux and Open Source software, as you say, is the work of many. There is not one single word in the whole article where I’m saying that that open source software has been made by Ubuntu or by Canonical. However, in the article says “[…] I just started explaining them what Linux is, what Open Source is, and most important of all, what Ubuntu is. […]” Is it so bad for you that I’m trying to get my friends into Ubuntu? Is it so bad for you that I have a huge preference for Ubuntu rather than other Linux OS’s? Well, from my point of view, your opinion is simple the dislike of my preference to a single distribution that has made things simple, and is a distribution that I know other people will like because of its simplicity, and that simplicity, is what new users into Linux need.

  4. No one cares about the kernel any more than they care about the compiler, shell, or package manager. I NEVER EVER mention linux, that way I don’t confuse anyone.

  5. And Google Trends clearly indicates that Ubuntu has more interest than every other Linux based operating system combined.

  6. Usually what I also find is that people have “learned” Windows and it took them several years to understand all the quirks, deal with random photo software that came with their camera, have bookmarks they don’t want to lose, finally worked out how to get printing documents working the way they want etc. Implicit in any change to Mac or Linux is the fear that they will have to spend several years having to “learn” all those little things all over again.

    It is a lot easier to get someone to switch if they already do use open source software like Firefox, Open Office etc. I’ve also learned the hard way that getting people using a backup solution first is a very good idea. Once they are comfortable that their important data is backed up, they are a lot more amenable to wiping operating systems. After all they can always switch back to Windows. (DropBox is a fantastic solution for this.)

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  8. I agree with JG… I love Linux, but I’m sick and tired of people pretending that Linux..IS..Ubuntu. It’s not. I even believe that Ubuntu, as good as it is, is NOT the place for new Linux users to get on board. I absolutely believe they’ll feel more at home using OpenSuse, Mandriva, or PCLinuxOS. As a matter of fact, I’d recommend Linux Mint before I’d ever recommend Ubuntu.

    People, when you write these blogs and try and spread the word about Linux, please be more general and attribute the excellent qualities of Linux to Linux, in general, and not just Ubuntu. The more other Linux users have to read this stuff, the more they want to puke and just tune Ubuntu out. There’s nothing wrong with Ubuntu, but give credit where it’s due.

    Do you people realize what a backlash in the Linux community this sort of thing is causing? You can read about it everwhere… There’s a huge anti-Ubuntu movement growing and the more people act as if Ubuntu is something more than the other distros, the bigger this movement is going to become.

  9. BTW, ethana2, does it have more interest, or are there simply more blogs like this that talk about it? Also, Google sells your hit position and Ubuntu is the very first actually distro listed when you query for “linux”. The next distro isn’t even listed until the next page of hits. This is because Cannonical buys that position, not because more people are interested. I’m actually inclined to believe that SLED + OpenSuse combined have vastly more users than Ubuntu does. I’m pretty sure that the combined usage of RHEL + CentoOS + Fedora outshines them all.

    Listen… We need a united front to push Linux forward. This Ubuntu fanboyism is causing a major division in the Linux community. Do your share to help hole the united Linux front together… If you use Ubuntu, Linux Mint, PCLinuxOS, Mandriva, Sabayon, Gentoo, LFS…great! Linux is wonderful and they’re all great distros. But, please…stop excluding other distros. It’s Linux, period.

  10. “After all my explanation they simply wondered…”
    Are you saying your friends do not have enough IQ to google “linux” or “ubuntu”??? I guess some people do deserve to be Microsofted and Ubuntized once in a while 🙂

  11. @LinuxLover,

    Nobody is pretending that Linux…IS…Ubuntu. I’m clearly stating that I explanied what Linux is, what OpenSource is, and most importantly what is Ubuntu because is the distribution I USE and I RECOMMEND. On the other hand, an explanation of linux involves exaplning that there exists various Linux distributions, but of course, as I said, I recommend Ubuntu for personal expiriences or whatever reason I have. I’m not trying to spread the word about Linux in general, I’m trying to spread the word of Linux in Ubuntu, which, as stated, is my distribution of preferences. This means that I explain what Linux is, and what Linux is in Ubuntu.

    This actually brought into my mind that there was a developer, during a conference, making fun of Ubuntu and Canonical due to the *lack* of contributions to the kernel. From my point of view, he was not trying to spread the word about Linux, he was trying to spread his hate to Ubuntu using Linux as an excuse! That’s a backlash in the Linux community, not the fact that someone spreads the Ubuntu word among his friends.

  12. @xPen:

    After all my explanation involves: UNIX and several UNIX based systems, such as MacOS, BSD, Linux, as well as the explanation that there’s not only one single distribution, but many :), as well as my favoritism to Ubuntu because of my own reasons :).

  13. “UNIX and several UNIX based systems, such as MacOS, BSD, Linux, as well as …”
    Uhhh, you lost me there… I mean non-techie friends of yours (or mine) should not really care about any of that. I usually point them to and tell them read reviews (filter BS out of course), burn a LiveCD/DVD and see if it runs on their PC… Let them decide for themselves.

  14. What you refer to is part of the swelling backlash against Ubuntu. Many users, particularly long-time users, are sick of the Ubuntu-this, Ubuntu-that fanboyism and the complete attempt by many users to replace the very term Linux with Ubuntu. On top of that, many are upset the Cannonical does not contribute upstream in relation to the size of it’s userbase. The heavy lifting is done by Red Hat, IBM, HP, Novell, Debian…but not Ubuntu. Even Mandriva contributes more to the kernel…

    The fanboyism is a complete turnoff to the distro and hatred grows… It’s blogs such as this that contributes to it.

  15. So how do you draw the line between inappropriate “fanboism” and acceptable personal recommendations?

    I certainly cannot be expected to recommend to people a product or service I don’t personally use. And you can’t really expect RoAkSoAx to recommend anything but Ubuntu, if all he uses is Ubuntu. People have strong emotional responses about brands and products all the time. Brand loyalty is a powerful thing and its not always rational.

    I guess the best analogy is the brand power of professional sports teams. Some people identify very strongly with individual sports teams, and passionate rivalries develop. Red Soxs and Yankees fans are all baseball fans…but they can at times passionately dislike each other and yet all love the sport. The business of baseball actually profits from that rivalry, selling more tickets and merchandise.

    What open source communities really haven’t figured out how to turn rivalry into a constructive competition with a sense of sportsmanship. Right now different communities set their own rules and then try to apply that rule book to what other communities are doing. We aren’t all playing by the same rules, nor trying to achieve the same goals. Unless we all agree on the goals of the game and how points are tallied its really difficult to know if a ball flying over the fence is a homerun or a foul.

    And let me be clear…different communities..even at the distribution level have very different fundamental goals. Any time we want to stand one community side by side to another we must reiterate what goals are important to each of those communities. This can be extremely difficult to do well in a short chat with your friends. You can easily misrepresent a community you aren’t active in, by making a good faith effort to be inclusive in your discussion. I guarantee you that my representation of Ubuntu and other distribution communities would make active members of those communities wince. The only time its easy to make a comparison, is when you are deliberately trying to make an unfair one.


  16. If you think the number of people who don’t know about Linux is pretty amazing, you would be probably be shocked by the number of people I talk to at public FOSS events who don’t even grasp the basic concept of an “operating system” in the first place. A lot of times I have to get past explaining that term before I can even move on to talking about the advantages of using Linux and FOSS as opposed to what they are currently running on their computer. A lot of times I don’t think it’s not so much ignorance on most people’s part as it is apathy – they either don’t care, or don’t bother giving any thought to the fact that they might even have a choice. They are programmed to just take it for granted that if they need a computer that they just go to Best Buy (or some other retailer), pick something off the shelf that already has Windows installed on it, take it home, plug it in, and never give it a second thought. It’s all they know. I think the lack of awareness of alternatives stems not only from a lack of visibility, but also from the fact that it never even occurs to them that there may even be an alternative (with the exception of Apple), so they never even think about it. It’s like this amazing revelation to these people that something else exists out there that will accomplish the very same tasks they’re already performing and doesn’t cost a cent. I can’t tell you how many times I hear the question “So what’s the catch?”. It’s astounding how cynical most people are, to the point that they have a hard time convincing themselves that there could actually be a completely free alternative, supported mainly by a community of people who do what they do for mostly altruistic reasons and principles. It’s a little sad that people (or I guess more accurately, consumers) have become so jaded that they believe that there have to be some kind of strings attached to everything.

  17. Hi. Your article just echoed what i’ve also been saying-that one of the biggest obstacles standing in the way of a wider adoption of Linux and open source in general, is publicity. There are hundreds of millions of people out there who just don’t there’s anything called Linux. As for those who have a problem with your choice of Ubuntu, i say to them that most people will simply run back to windows if you just tell them about Linux without helping them pick a distro to start with. The massive array of choices will simply confuse the hell out of them. Most will in the end, choose none

  18. Dear Linux-people, Ubuntu is GNU/Linux plus loads of marketing. And I agree marketing sucks, but currently we need all the marketing-efforts to get people to GNU/Linux. I.e.: People buying a laptop say (after thinking very hard) “I’ll take the white one, because it’s prettier”. You guessed right: the other laptop was technically much better (and yes, it really happened, last week). Understand that talking marketing/sales is different than discussing which is actually better.

    Why have this discussion about anti-Ubuntu, while we need this marketing-company so hard! Please have this conversation in 5 years, if GNU/Linux has 10 to 20% market-share. Bottom-line: YOU DON’T KNOW WHAT YOU ARE DOING, IF YOU DE-EVANGELIZE UBUNTU! Get the communities together and just prepare “how to convert from Ubuntu”-manuals and accept that Ubuntu is where they all will start in the Free World. Ask yourself now “Is it easier to write a how-to-convert-from-Ubuntu, or a how-to-from-Windows?”. You’re correct: Windows has InternetExplorer and Ubuntu has the same browsers as your favourite distribution.

    Together we’re strong, while Canonical’s millions do the dirty stuff.

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  20. LinuxLover: how do you suggest to explain to people the whole “there is more than Windows and Mac” idea, so that they can actually use it? If you just say “use Linux”, then where can they download it? At

    I think it’s better to say “use “, so they get everything ready to use. And for you can insert whatever you feel is appropriate. Personally I’d say Ubuntu is most appropriate for new users (also due to the fact that I can give support for it); but others will suggest Fedora or OpenSuse or Linux Mint instead, just as they see fit. What’s wrong with that?

    Btw. I see distro choice as quite unimportant compared to the general “is Linux suitable for normal users” question… I only recommend Linux to people where I can give direct support later (to add workarounds for bad drivers and unfixed bugs). Probably it would be quite frustrating to use any Linux distro out of he box, without these workarounds… Working on that (ie. in upstream projects) is way more important than distro fighting.

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  22. I think, you all are making too much noise about Ubuntu or not Ubuntu, the core of the article is about a good way to convert people to Linux (Ubuntu flavor in this case).
    I have started with RedHat, then Fedora, then Ubuntu and Debian, finally I am stick to Arch Linux (real simplicity), but does not mean I will get mad at people to prefer Ubuntu, and yes, I think like the author If I am going to install Linux for someone new to Linux, I will use Ubuntu, then this guy will start experimenting, and will choose to stay with Ubuntu, or choose another one.
    I do not care if they contribute to the kernel, or not, the contribute to spread the Linux, the other job is being done by the rest.
    If Ubuntu was like all others a lot less people were using Linux, and if there were not Debian or RedHat Linux does not even exists (maybe exaggerated).
    If we Linux users stop fighting between us, and focus on our real competitors, we will do a better job, be sure of that.
    just my two cents!, do not take it personal.

  23. @jg and friends – you just go right ahead, doing your best to snatch defeat from the jaws of victory. The rest of us will ignore you as hard as possible.

  24. @LinuxLover like it or not Ubuntu has done a lot to bring Linux forward. Stop spreading FUD! I actually don’t wear any Ubuntu gear anymore as I can barely make it in time to wherever I am going, because people start stopping me and cheering about Ubuntu and how they would have never know about free software without it.

    This is only one of the many ways to get into Linux. If you don’t like this one, we don’t have to agree on everything. If anything, your way of wanting everyone to agree on a single way to advocate free open source software and argue about it to no end is what brings more damage.

    This being said, and back on topic, I’ve found I don’t need to “Ubuntize” anyone anymore. They just notice. One by one friends interested in becoming autonomous and getting things done instead of having thei rcomputer in for cleanup have converted, and I make myself available. In fact I guarantee any personal friends and extended family my free unlimited support if they use Ubuntu. The fact is I can’t lose, as once they enter the community, they find they don’t specifically need *me*.

    Sending someone to search for Linux or Ubuntu in Google is a big disservice BTW. That RTFM attitude is another thing that I rarely see in Ubuntu when newcomers ask questions. This single URL helps a lot during those few steps:

    It’s in several languages, explains clearly and shortly what Linux is, etc.

    In the end, the fact that your neighbor and non-tech friend is probably already aware of Ubuntu is not about to go away. And that’s what people trust, their personal network. Not Canonical, not Ubuntu, not Google, not blogs, although it certainly helps when you research it.

  25. Reading these posts I understand why Linux will hardly succeed. Arguing about best distro is a sterile debate that leads only to confuse novice users. Introducing people to GNU/Linux is good no matter by means of Ubuntu or Fedora or Mint or others excellent distros. But remember, people want standards, support and security updates. For that reason I find Roaksoax’s article positive.

  26. A few thoughts:

    1) Linux is more accurately the name of a kernel, and not a complete operating system. A better term is “GNU/Linux”, or a “distribution based on Linux”. (To echo one poster’s point, I cannot go to to download a replacement for an operating system like Apple’s Mac OS X).

    2) Those who want their computers to just work, and who don’t want to have to learn arcane computing terminology need an easy entry point into the F/LOSS world. Ubuntu (love it or not) is a great entry point.

    3) Beware of convicted monopolists (or their apologists, or their envoys) lurking in forums and injecting poison to derail positive and constructive discussion of F/LOSS issues. They may even be cloaked.

    4) If your goal is to “Ubuntize” your community, help those around you, your friends, your family, those you care about. If your 3 closest friends/family aren’t using Ubuntu, then it matters not what the rest of the world is using.

    5) Start locally. If you already have your friends and family on board, start a LoCo. Every town and city needs one.

    6) With respect, I think we need a better term than “Ubuntize”.

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  28. Look, what we want to to convert users to Linux, right? Okay, why not suggest they try “Linux” and tell them a great way to get it and try it is the “Ubuntu” flavor of it? Others can suggest Fedora, Mandriva, or whatever. Take your pick.

    However, the problem comes when the term “Linux” is substituted with the word “Ubuntu”. This is what is causing the disturbance. Ubuntu is Linux, but Linux is NOT Ubuntu. You can bury your head in the sand all you want, and claim that Ubuntu is doing a lot to evangelize Linux. Sure, I’ll buy that. However, looking around at other communities, there is a boiling sentiment about the term “Ubuntu” supplanting the term “Linux”. It’s as if the users, and Cannonical themselves, seem to forget exactly what Ubuntu really is – a Linux distro.

    We need to spread the work about Linux, there is no doubt. Linux needs marketshare, and users need to realize they have a choice. Linux is wonderful, and Ubuntu is a wonderful distro. But, these ripples within communities are dividing us. We are infighting because of reasons such as this. This infighting is the worst thing that can happen to us. Realize this… Please do your share to open minds about Linux, and give credit where it’s due. Ubuntu is a flavor of Linux, and not some other OS such as Haiku.

  29. Oh, and one other thought… Someone mentioned the Gnu/Linux name… We don’t call FreeBSD Gnu/Unix, do we? It’ Unix, and Ubuntu is Linux. Simple enough. I think the community has largely agreed that Gnu/Linux is too much of a mouthful, and Linux will suffice.

  30. as a matter of fact there are lots of users that do not care about their operating system, let alone the internal structure thereof. you cannot expect these people to contribute like many current linux-based-operating-system users do.

    now do you want these unskilled and quite possibly uninterested people to become linux-based-operating-system users? (how) does the whole open source/free software/linux ecosystem profit if they do become users?

    i don’t know for sure. i imagine that it would be beneficial to become more mainstream to sensitize the public on the topic and to push 3rd party vendors on more compatibility.

    for these people it is not only about features but also about marketing (with all its aspects and facets). and canonical does a great job marketing its “ubuntu” product.

    if you accept this premise (the non-contributing users and the need for marketing) you will appreciate canonicals contribution; if not, then there is enough space for ubuntu and your favorite distribution to co-exist.

  31. @LinuxLover
    I see no reason (your arguments included) why Ubuntu or it’s fans need to worry about anything but promoting Ubuntu. In fact, a very serious argument could be made that promoting any other distro is a bad idea simply because no other distro has the community support that Ubuntu has. A community which makes a windows user switching to Ubuntu less likely to run back to Windows.

    You (and others) speak about Ubuntu standing on the shoulders of giants (Linux, Debian, etc) but fail to mention how Ubuntu naturally reciprocates by doing the heavy lifting of encouraging people to try something different.

    Just as a Windows user first learns they are using Windows, then learns that Windows is made by Microsoft, Ubuntu users will naturally learn that Ubuntu is built in-part on Linux and so-on.

  32. @LinuxLover: Please do not make me lose respect to you. What the hell does FreeBSD have to do with GNU, other than competing? You can run a BSD system free of GNU just fine, and you have no way to do the same to Linux. You are correct about Ubuntu, please do the same way to GNU project.

    @Ubuntu fanboys: Can you please shut up? Frankly, if you want to market yet-another-Windows-clone, go for Mac, and leave us FOSS alone. I am tired of your insistence on Ubuntu and whatnots, and the whole argument on how GNU/Linux is no more than a mere replacement of Windows and Mac. I am sick of the kind of call for “unity” and “standard” and “for market share,” where all you really want to do is to make everyone use the same thing that you do, the screwed up distro stolen from Debian project. If you please, the LSB (do you know what that is? No? shame on you) recommends rpm, not deb, so Ubuntu is no more than a broken, non-standard distro that offers no more than propaganda. And, again, if all you want to do is no virus, can you just throw those users over to Mac? Thank you very much for keeping the space clean.

    Frankly, the most powerful thing about the whole GNU/Linux thingy is that it offers a great educational and personal-empowerment opportunity, where the users (WE) finally wrestle back the control over our machines, our data, our lives. THAT is the point of FOSS, of community, source, and whatnots. Do you think that your dear friends can afford spending 3 hours of their TV watching to learn how to live better? Do you think that they can spend some minutes in their Facebook time to understand what needs to be done to be productive? Thank you, but GNU/Linux has been thrown down low enough. It is a, first and foremost, professional, server-oriented, and powerful system, for people who care about their lives to use. If your friends need cuddle up with viruses, come on, there are tons and tons of antivirus programs out there, many of which are quite capable. Leave us alone, will ya?

  33. @Magice

    Marketshare and mindshare is important. You cannot shrug it off. Marketshare brings with it momentum and momentum brings with it a lot of adavantages. (Look at microsoft! gasp!). Ubuntu is the most popular distro around, whether you like it or not. And this does translate into some benefits. Look at how AMD released versions of drivers compatible with ubuntu over the last two cycles (and karmic in the last month) which was not available for other distros. Look at how most open source projects offer debian/ubuntu debs allowing easy install. For a newbie and compatibility and ease of use is very important.

    Interesting you are sick of standards yet at the very next line you argue for LSB. RPMs had problems with dependency management; apt was superior. By your argument debian is a broken, non-standard distro and they cannot even do propoganda.

    Ubuntu adds value to debian. It is a combination of marketing, ease of use, good hardware detection, one cd distro, sane choice of defaults, choice of one application per category, backed up by apt and the debian universe repository. None of these is by itself unique, and for each of these factors there is at least one distro that does it better. But the combination is unique to ubuntu.

    Every user brought to linux is a win for linux and a win for the user irrespective of any distro. And the point of freedom is each user is free to choose and use linux in the way they want.

    Linux is not ubuntu, but ubuntu brings new users to linux and guess what ubuntu does not lock people into their distro. Nobody is forcing anybody to stay with ubuntu. People are free to move to other distros, some do. A lot don’t, suggesting that for a majority of desktop linux users ubuntu does the job perfectly well.

    “Keep the space clean? Leave us alone?” Why the elitism? Why force your ideology on the rest of us?

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  35. Good God….

    Back when I started computing (in 1978 at age 11), Microsoft was a 3 year old company, Apple Inc didn’t yet exist, nor did the GNU Project or the Linux kernel – or probably most (or dare I say all?) of the people who have posted on this board.

    I use Ubuntu, a flavor of Linux, for my desktop PC. If I were to use a server, I’d use another distro. Each has their good and bad to them, so why the elitism and in-fighting? I don’t use some distros for my desktop because I simply don’t have the time, inclination or the desire to sit there and geek-out for hours on end compiling, tweaking my PC that I just want to use.

    For new users, I recommend Ubuntu, but I also educate them on other distributions as well. Realize that 90% of the people out there just want to create and edit documents, images, print, browse the web and email. They don’t want to ungz, untar, run a makefile, then a ./configure etc. They aren’t going to compile Gentoo from source. Those who ARE more technically adept, already know about or are using Linux (in their flavor of choice) already. These same technically adept people do NOT shop at Best Buy, they shop at Micro-Center and NewEgg, places like that, etc.

    There is no need to covert the geeks, no need to preach to the choir. We already know. It is the end-users, the general public, the masses pf people who treat their PC the same as they do a microwave or TV that we are trying to reach, and like it or not, Ubuntu is the best form of Linux to do that with.

    As for switching the words out “Ubuntu” for “Linux”; people use incorrect terminology all the time. For example, it’s not “the systray” in Windows, it’s actually the “Notification Area” – yet who calls it that? Most people don’t have a “router”; they really have a Layer 3 Switch (which is a Layer 2 switch and a router combined into one unit). How about saying “Kleenex” (a brand) instead of “tissue”? Look….people using incorrect terminology is nothing new. Is it annoying? Yes, but new? No. Not at all. Now you can spend your time trying to correct everyone, or you can just live and do what you do. All of this in-fighting and separation between people over operating systems, terminology, political systems, religious systems, it really needs to just stop, and humankind really needs to wake the F up.

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